As more and more companies advance and express their political ideology the U.S. population responds with growing “Tribal Consumerism”.
The latest company to take a ‘next level’ approach toward pushing their politics upon their customer base is Starbucks coffee who has stated their opposition toward any nationalist immigration policy. Starbucks has stated they will hire 10,000 foreign refugees in lieu of hiring American workers to operate their businesses.
Starbucks CEO Howard Schultz, an open and visible supporter of failed presidential candidate Hillary Clinton, has affirmed his approach as a rebuke to President Trump and the outlined patriotic “Buy American – Hire American” proposals within the larger America First economic platform. This decision by Starbucks has created a backlash:
Customer in long line at Caribou Coffee while Starbucks sits empty across the street pic.twitter.com/Lc1vGX89SU
— BlessMyLiberty ?? (@blessmyliberty) February 3, 2017
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Tribal Consumerism isn’t new. In reality it has been a part of the larger influence of politics for a few decades. However, the intensity of the divide amid the American electorate is now factored as part of many companies strategic business plans.
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