Never before in the history of corporate branding decisions has a multi-billion dollar company had such a massive and swift drop of brand image as Nike.  The results from Morning Consult Intelligence, a firm that specializes in monitoring and measuring the brand image and reputation for thousands of major companies, reflects a massive drop in brand image across every single demographic.
We suspected there would be a diminishment of brand image, but nothing like the scale discovered within the polled data:

The report features over 8,000 interviews conducted among American adults, including 1,694 interviews pre-campaign launch (8/26/18 – 9/3/18) and 5,481 interviews post-campaign launch (9/4/18 – 9/5/18). Additionally, Morning Consult conducted a study among 1,168 adults in the U.S. about Nike’s ad and the decision to choose Kaepernick as the face of the campaign.

• Nike’s Favorability Drops by Double Digits: Before the announcement, Nike had a net +69 favorable impression among consumers, it has now declined 34 points to +35 favorable.

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Nike shares fall Tuesday after the company revealed failed NFL quarterback Colin Kaepernick will be the modern face of the brand.  It will get much worse; much worse.
It is only day #1 of the Nike decision to make Colin Kaepernick, and all of the controversy that surrounds him, the brand image of Nike sporting goods apparel; and today the stock dropped over 3%.
However, the current valuation drop doesn’t really tell the full story; because massive investment/branding moves like this are generally projected to increase share value, not lose it.  The financial loss is actually much more significant, and only beginning.
There is another problem.  Not only is Nike branding themselves based on severe political ideology; and not only is Nike selecting a failed athlete to express that image; and not only has this decision removed well over half of their potential customer base; but Nike has also decided to go much further.  Nike will present an entire line of Colin Kaepernick apparel and products. Essentially an apparel line for the Antifa audience.
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In the latest example of a corporation making a ridiculous decision to brand itself based on politics, Nike apparel has decided that Colin Kaepernick is the modern face of the brand:

“We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward.”

~ Gino Fisanotti, Nike’s vice president of brand for North America

Apparently Nike has been paying Colin Kaepernick since 2011, and made the decision to go full social justice as part of their 30-year anniversary.   As with prior endeavors for corporations who engage in political advocacy, this will likely not end well financially.

Former short-term White House aide Omarosa Manigault Newman is attempting to stir up interest in a new book by delivering audio that she secretly recorded in the White House situation room when she was fired by Chief of Staff John Kelly.  Ms. Manigault released the audio to NBC for use in a Sunday broadcast of Meet the Press with Chuck Todd.
There is a strong possibility Ms. Manigault has committed several violations of federal law with a secret electronic recording within a SCIF (Situation Room); however, any action therein would only further provide fuel for her already discredited self-promotion. The fact Ms. Manigault made the recording speaks to her duplicitous intent and lack of integrity.
Here’s the audio:

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Interestingly, Ms. Manigault and NBC did not release the continued audio portion where WH attorneys outlined the legal and ethical violations that led to her firing; and the legal risk upon her departure.
Here’s the Transcript: GEN. JOHN KELLY: Hi.
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A 71-year-old Indian Sikh named Sahib Singh Natt was attacked in California on Monday morning. The attackers beat, kicked, spit-on and ridiculed the elderly Sikh while demanding money.
Today two arrests were made. One of those arrested is Tyrone McAllister (pictured left), the 18-year-old son of Union City Police Chief Darryl McAllister.

(CBS Sacramento) […]  Wednesday, authorities announced they had made arrests in connection to the incident: 18-year-old Tyrone McAllister and a 16-year-old boy. Both teens are facing charges of attempted robbery, elder abuse and assault with a deadly weapon.
Manteca police confirm that McAllister is the son of Union City Police Chief Darryl McAllister. Investigators say Union City authorities have been in contact with them and helped in the case. (read more)

As expected – buried deep inside a Miami Herald article about the Parkland school shooter, Nikolas Cruz, and a school board questioning their progressive policies, we find the following:

[…]  Absent Cruz’s school records, it is hard to say precisely when Cruz’s behavior became an acute problem for teachers and administrators. Disciplinary reports obtained by the Herald show that at Westglades Middle School, which he attended in 2013, he’d been cited numerous times for disrupting class, unruly behavior, insulting or profane language, profanity toward staff, disobedience and other rules violations.

Records show the behaviors continued at Marjory Stoneman Douglas [High School], which he attended in 2016 and 2017 before being transferred, with discipline being dispensed for fighting, profanity, and an “assault.” It appears the Jan. 19, 2017 assault resulted in a referral for a “threat assessment.” A few months later, Cruz landed at an Off Campus Learning Center, where he remained for only about five months.  (read more)

Well, there it is.

This is what Jack Cashill was writing about yesterday: “Did the Progressive ‘Broward County Solution’ Cost 17 Student Lives?” –

Yes Jack, yes it did.

Jack Cashill knows all too well, because he watched us follow a similar 2012 Trayvon Martin trail into the rabbit hole of manipulated diversionary school discipline to avoid criminal arrests.  Just so the school system could “improve their statistics.”

Broward County schools intentionally created polices from 2011 through 2015 that culminated in the 2018 mass school shooting in Parkland. We know this with great specificity because five years ago we warned Broward County Florida school board members this could happen.

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CTH has intentionally stayed away from discussion of the Parkland school shooting as we watched and reviewed the response.  However, it’s time to call the Broward School Board officials to task and simultaneously prepare the class-action lawyers to cripple the system.

Broward County schools intentionally created polices from 2010 through 2016 that culminated in the 2018 mass school shooting in Parkland.  We know this with great specificity because five years ago we warned Broward County Florida school board members this could happen.

In 2012 and 2013 while doing research into the Trayvon Martin shooting we discovered an alarming set of school policies being enacted in Miami-Dade and Broward County Florida.  The policies were called “diversionary programs” and were essentially about stopping High School students from being arrested. Law enforcement was instructed to avoid arrests and defer criminal conduct to school administrators.

Students who engaged in violence, drug sales, robberies, burglaries, theft and other various crimes were intentionally kept out of the criminal justice system.  County administrators and School Superintendents told local and county law enforcement officers to stop arresting students.

2013 […] Broward, the nation’s seventh largest district, had the highest number of school-related arrests in Florida in the 2011-2012 school year, according to state data. Seventy-one percent of the 1,062 arrests made were for misdemeanor offenses. (more)

Unfortunately, the school board mandated policies came into conflict with law and order. The problem of the conflicted policy -vs- legality worsened over time as the police excused much more than misdemeanor crimes.  Over time this culminated in police officers falsifying documents, hiding criminal activity, lying on official police reports and even hiding stolen merchandise police retrieved from high school students.

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Earlier today President Trump traveled to Jackson Mississippi to visit a newly commemorated Civil Rights museum and to tour the adjoining history museum.
President Trump was joined by Housing Secretary Ben Carson, civil rights movement activist Myrlie Evers, Mississippi Governor Phil Bryant, Senator Roger Wicker and Representative Gregg Harper.

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Identity politics driven to new lows in the Alabama Senate race. According to an Alabama Voter the democrats have decided to play the race-card against Roy Moore with a racially driven mailer:

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Facing increased scrutiny for his financial settlements with harassment accusers, Democrat Representative John Conyers states he is retiring from congress.  According to lawyers speaking on behalf of Conyers, his retirement is effective immediately.
(Via CBS) [John Conyers (D-MI)] has announced Tuesday that he is retiring and has endorsed his son, John Conyers III to run for his seat. Conyers’ lawyer confirmed that the retirement is effective immediately.
“My legacy can’t be compromised or diminished in any way by what we’re going through now. This too shall pass,” said Conyers on a local Michigan radio station Tuesday morning.
He added, “I want you to know that my legacy will continue through my children. I have a great family here and especially in my oldest boy, John Conyers III who incidentally I endorsed to replace me in my seat in Congress.”
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