The Saul Alinsky playbook “Rules for Radicals”, the roadmap to target political opposition, has been the primary strategic tool in the arsenal of Obama-era operatives for the past several decades. One of the key strategies outlined is “freezing your opposition” and contains three elements: Isolate, Ridicule, Marginalize.
In the modern era these same strategies were applied over social media through the control mechanisms of Big Tech platforms. Today, that crew made their biggest move to date. Facebook Announcement:

It is important to remember, while the target in this instance is Donald J Trump, the United States President, this ‘weaponized-for-politics‘ approach has been taken several times before by these same technology and communication operatives.
[SIDE NOTE: Factually, the first deployment of Facebook and Twitter for these political intents was in Egypt and the mid-east during the “Arab Spring”]
The goal of social media deployment in this way is fundamentally unchanged from the old school use of the Alinsky playbook before the era of social media. Targeting political opposition using the three prongs of “Isolation-Marginalization-Ridicule” is the same use of the same strategy using modern technology.
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