Apparently a company that makes fancy coffee urns, Keurig, has made a business decision to enter the corporate graveyard filled with carcasses of the inherently stupid. Starbucks, Macy’s and the NFL examples not withstanding, you just gotta laugh.
When you focus on the economics of enterprise, and see yet another company choosing to enter the foray of social justice virtue signaling as part of their “brand image”, you have to wonder if business schools are no longer teaching common sense.
I cannot imagine sitting down with a T-Chart, brainstorming promotional ideas, and coming to a decision that isolating a massive part of the electorate from your product is anything but abject stupidity. Alas:
Dear Keurig Team Members,
You are likely aware that Keurig became the focus of some media attention over the weekend related to a tweet issued from our official Twitter account on Friday. The tweet announced the withdrawal of advertising from “Hannity” in response to comments made on his program last week that were viewed as controversial by many of our consumers. This is to provide you with full transparency on the situation, our lessons learned and our path forward.



