Regardless of who you support in the 2016 Presidential primary race, most will admit there’s one strategic advantage held by Donald Trump over all other candidates – Trump’s willingness to “own the downside“.

All policies and proposals have a “downside“, there’s no such thing as a policy proposal with benefit to all and harm to none. This empirical truth is toxic to professional politicians – therefore they spend an inordinate amount of time using pretzel logic to avoid it.
As a direct consequence of avoidance, the media love to use the downside as a weapon. For the first time in recent political memory Donald Trump represents a candidacy who is unafraid of their spear; and as a consequence, immune to the damage. (more…)








