Everyone is trying to figure out the difference between the Trump speeches and Campaign Manager Kellyanne Conway’s media presentations in discussion of them. Many are perplexed. However, it all appears to be part of a larger campaign strategy.
Campaign CEO Steve Bannon is in charge of the speeches, the content, the messaging and delivery therein. Followed by Campaign Manager Kellyanne Conway in charge of how the campaign engages with the media in response to those speeches. It’s a bad cop, good cop scenario (per se’).
Trump/Bannon attack the establishment, then Conway sells it as a call out to the more moderate middle (hence the appearance of “pivots”). Each role-player with a unique role to play.
It’s a little bit funny because depending on your source of media, there are two simultaneous campaigns.
If you watch TV (traditional media) you get mostly the softer message, the “moderate middle” conversation. However, if you actually watch the event rallies -and take the messaging from the direct sourcing- you get the more coarse version, the brutally honest version, the “vulgarian/anti-establishment conversation”.
It’s an entirely new era, a new paradigm in campaigning. A great example today in New Hampshire: (more…)