The GOPe plan is struggling.  Their candidate is in single digits; but not to worry – they’ve got plans, they’ve always had plans.  FAILURE IS NOT AN OPTION.

The Super-PAC that Jeb Bush constructed, well, Jeb and Tom Donohue, and Mitch McConnell and the Wall Street power brokers who planned the entire gig, prior to the announcement of his candidacy, have a plan.
The problem is they’re having to pull the trigger earlier than expected:

DES MOINES, Iowa (AP) — The heavily funded super PAC backing Republican Jeb Bush will spend at least $10 million on television time in the earliest voting presidential primary states, the first salvo in a massive TV ad campaign to support the former Florida governor’s bid for the Republican nomination.
Officials with Right to Rise USA say they will buy time in Iowa, New Hampshire and South Carolina TV markets and on cable television in the three states. Ads are scheduled to begin in Iowa and New Hampshire on Sept. 15, in South Carolina a week later and then run continuously through the end of the year. (link)

So who exactly is behind this Right To Ruse USA Super-PAC?  (more…)

Another predictable tripwire triggered TODAY.   Back in the spring of 2014, when we first discovered the GOPe roadmap for 2016, there were essential elements in the financial constructs of Jeb’s hope for success.
One of those constructs was the necessary use of Super-PAC’s to avoid the pitfalls of electoral support withdrawal from candidates who were important to the overall objectives.
In essence, regardless of electoral support, specific candidates would need to be kept in the race beyond their traditional ability to do so.  The Super-PAC’s would be the guarantors of the retention.
Former Governor Rick Perry was, and is still, part of that original construct.  We shared yesterday it would be too risky for the GOPe roadmap to rely on a Texas electoral splitter who was not part of the team strategy, ie. Ted Cruz. (more…)

With 20 percent of Republican voters, Donald Trump is the clear leader in the crowded Republican presidential primary field, but he trails any of three leading Democratic contenders by wide margins in general election matchups, according to a Quinnipiac University National poll released today. (more)

This national poll data, in combination with the Florida poll data released yesterday, reflects a devastating reality for the GOPe professional political class and the U.S. Chamber of Commerce, the GOPe financiers.

While there is still a long way to go, the strategic plans of the white wine spritzer and crust-less sandwich crowd are being compromised by Donald Trump and his coalition of supporters who are rebuking traditional candidates.

(more…)

Florida Senator Marco Rubio has announced his official entry into the 2016 Presidential race.

Miami (CNN)—Sen. Marco Rubio cast himself as the forward-looking candidate to lead the nation toward a new American century when he announced his presidential bid Monday, framing the election as a “generational choice” for Americans.

“Grounded by the lessons of our history, but inspired by the promise of our future, I announce my candidacy for President of the United States of America,” Rubio told supporters at Miami’s Freedom Tower.

Rubio’s candidacy will lean heavily on his personal story as the son of Cuban immigrants and argue that the American Dream seems unattainable for many because “too many of our leaders and their ideas are stuck in the twentieth century.”

“My candidacy might seem improbable to some watching from abroad,” Rubio said. “In many countries, the highest office in the land is reserved for the rich and powerful. But I live in an exceptional country, I live in an exceptional country, where even the son of a bartender and a maid can have the same dreams and the same future as those who come from power and privilege.” (more…)

The majority of the advisors around former Florida Jeb Bush continue to carry the same outlook.  An almost identical campaign perspective as former Presidential Candidate Mitt Romney.

Their perspective can be encapsulated thusly: The various contingencies of the conservative electorate will vote for us regardless of what we do or don’t do – they have no option. Ergo we don’t need to win their support, they are -for all intents and purposes- irrelevant, their votes are guaranteed.

Team Romney in 2011/2012 took this approach and -in my opinion- suffered a backlash from large numbers of voters feeling taken for granted and staying home on election day. The advisors around Bush and Romney are disconnected from the decade of change within the electorate. As a consequence Jeb Bush appears to be following an almost identical path as Mitt Romney.

(Via Business Insider) Former Florida Gov. Jeb Bush (R) says he’ll do just fine when it comes to evangelical Christian voters in the presidential race. (more…)