Not content with controlling donut, soft drink, salt and slurpee consumption,  New York Mayor Bloomberg shifts his focus to things of a more, well, personal nature when he proclaimed – “Hospitals Should Lock Up Baby Formula To Force Women To Breastfeed”.

New Yorkistan City – Starting Sept. 3, the city will keep tabs on the number of bottles that  participating hospitals stock and use — the most restrictive pro-breast-milk  program in the nation.

Under the city Health Department’s voluntary Latch On NYC initiative, 27 of  the city’s 40 hospitals have also agreed to give up swag bags sporting  formula-company logos, toss out formula-branded tchotchkes like lanyards and  mugs, and document a medical reason for every bottle that a newborn  receives.

While breast-feeding activists applaud the move, bottle-feeding moms are  bristling at the latest lactation lecture.

“If they put pressure on me, I would get annoyed,” said Lynn Sidnam, a  Staten Island mother of two formula-fed girls, ages 4 months and 9 years. “It’s  for me to choose.”  (read more)